Fifty Five South

Fifty Five South is high fashion for the home. This is a curated collection of luxury furniture, lighting and home accessories designed specifically for high-end retailers and interior designers. These eclectic pieces cover a variety of industry trends and are crafted from the finest materials.

Interiors By Premier

Interiors By Premier is a brand synonymous with choice, quality and style. This is a collection of premium products without the premium price tag. From fashionable furniture and accessories to wall art and textiles, this is a comprehensive and diverse brand.

Maison By Premier

In Maison By Premier you will find the cornerstones of home furnishings and kitchenware. Maison provides home staples at affordable prices. You can find kitchenware essentials – from mugs to cooking utensils – and home furnishings like media units and mirrors.

Essentials By Premier

Essentials by Premier contains everyday homeware necessities at affordable price points. With Essentials, emphasis is placed on function and practicality, while never compromising on design. From cook and serveware to bathroom and laundry products, each piece has been made with modern living and coordination in mind.

Bosie

Boise is a brand of textiles and soft furnishings made from cotton, wool, and polyester. The name ‘Bosie’ comes from the Doric word for ‘hug’. And that’s how Bosie products are designed to make customers feel: cosy, relaxed and comforted. In this collection you will find woven throws, bold geometric cushions and homey pouffes.

Fiori

Fiori is a brand of faux flowers, plants and succulents designed to add a pop of colour to homes. These realistic artificial flowers live forever, permanently brightening interior settings with their vibrant colours. From elegant potted orchids to trendy eucalyptus spray, this range lets consumers embrace nature.

Premier’s in-house design team takes care of every stage of the design journey, from product development and branding to promotional materials. Our product designers create new concepts and surface patterns for our products. 

Our graphic designers create unique packaging, so that your customers can recognise the brand and know it represents a high-quality product. When you buy from Premier Housewares, you’re not just purchasing stock, we offer everything needed to promote the products.

In addition to product shots, our styling and photography teams produce lifestyle shots, styled according to that latest interior design trends. And our talented copywriting team can supply product descriptions, so you’ll have the right words to appeal to your audience.

Our warehouse is the beating heart of our operation. It is completely computerised and has the capacity to hold 50,000 pallets. 

Orders become dispatch notes in minutes and stock-picking is done by laser-guided forklifts, ensuring efficient service every time.

We have three separate holding facilities, giving us the capacity to hold vast quantities of stock that can be delivered to you within days.